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Professional Profile

Daniel S. Rodgerson, CPRP

Dynamic executive leader and community builder with a passion for creating unforgettable experiences. Directed more than 1,200 concerts and major events – including national touring acts and nationally televised productions.
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Contact

Online Presence

LinkedIn Profile
YouTube — Live Daybreak

Certifications

  • NRPA Aquatic Facility Operator Certification
  • CPRP — National Parks & Recreation Association
  • Certified Pool Operator
  • Safety for Swim Coaches Instructor
  • Water Safety Trainer
  • CPR and First Aid Instructor
  • Former Red Cross Lifeguard Instructor
  • South Valley Leadership Graduate
  • Rocky Mountain Revenue School Graduate

Languages

  • English — Native
  • Spanish (Read · Write · Oral)

Professional Affiliations

  • NRPA — National Recreation & Park Association
  • URPA — Utah Recreation & Park Association
  • FRPA — Florida Recreation & Park Association
  • CPRA — California Park & Recreation Society
  • USA Hockey
  • World Waterpark Association

Areas of Interest

Parks & Recreation
Nonprofit Management
Community Development
Concerts & Live Events
Major Events
Facility Management

Executive Summary

"A dynamic executive leader and community builder with a passion for creating unforgettable experiences that bring people together."

Directed more than 1,200 concerts and major events, including national touring acts and nationally televised productions. Skilled in transforming public spaces, venues, and organizations into vibrant destinations that blend music, sports, recreation, and culture.

Known for turning vision into action — driving engagement, economic impact, and civic pride through innovative programming and strategic partnerships. A collaborative leader with deep roots in parks and recreation, nonprofit management, and community development.

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Professional Experience

Executive Director

LiveDAYBREAK | CCMC

  • South Jordan, Utah

2015 – Oct 2025

  •  Produced more than 200 concerts and major events, including national touring acts and regionally televised productions.
  • Directed large-scale signature experiences such as the Dragon Boat Races, Pumpkin Walk, Ladybug Festival, and Drone Show.
  • Raised more than $2 million for local nonprofits and community initiatives through creative partnerships and philanthropy.
  • Commissioned over 100 permanent public art installations celebrating community identity and culture.
  • Managed a professional staff of 30+ full-time, part-time, and seasonal employees.
  • Developed strategic plans, budgets, and performance metrics to guide long-term growth.
  • Created a 501(c)(3) foundation, securing multiple ZAP grants and alternative funding sources.
  • Established LiveDAYBREAK as a statewide leader in community building, civic engagement, and live entertainment.

Director of Parks and Recreation

Cedar City

  • Cedar City, Utah
2011 – 2015
  • Directed recreation, aquatics, senior services, golf course, rodeo grounds, cemetery, and park operations.
  • Developed partnerships, sponsorships, and tourism collaborations with the Visitors Bureau to enhance events and regional economic impact.
  • Produced and managed numerous community special events that increased participation and civic engagement.
  • Implemented cost-recovery and efficiency models that improved long-term sustainability.
  • Strengthened department visibility through strategic communication and community outreach.

Executive Director

Uintah Recreation Special Service District

  • Vernal, Utah
2006 – 2011
  • Acquired and managed funding to construct a 70,000-square-foot regional recreation center.
  • Partnered with architects, engineers, and contractors to deliver complex capital projects on time and within budget.
  • Secured more than $15 million in Energy Impact Grants and other external funding sources.
  • Supervised 25 full-time and 140 part-time and seasonal employees across 12 parks, golf courses, aquatic centers, and recreation facilities.
  • Led branding, marketing, and community outreach campaigns that increased awareness and participation.
  • Coordinated with county commissioners and municipal leaders to unify recreation strategy across the region.
  • Recognized by the Vernal Chamber of Commerce as Business of the Year for excellence in community impact and operations.

Executive Director

Greenville County Recreation District

  • Greenville, South Carolina
2002 – 2006
  • Led a complex, countywide parks and recreation system including three waterparks, an indoor ice rink, an equestrian center, an adaptive recreation camp, and regional parks and trail systems.
  • Supervised more than 200 full-time, part-time, and seasonal employees across diverse, safety-critical operations including aquatics, ice sports, outdoor recreation, and adaptive programming.
  • Restructured district operations and led long-term strategic and capital improvement planning to guide growth, service expansion, and financial sustainability.
  • Oversaw expansion of recreation facilities, community parks, and trail systems, including delivery of 18 miles of regional rail-trail infrastructure.
  • Secured public, private, and grant funding to advance capital projects and ensure financial sustainability.
  • Collaborated with tourism partners to position Greenville County as a premier recreation destination

Assistant Director of Community Services

City of Deerfield Beach

  • Deerfield Beach, Florida
1998 – 2002
  • Directed nationally recognized and Olympic-qualifying events, including the Alero Beach Volleyball Series and Super Boat Grand Prix (attendance exceeding 60,000).
  • Produced large-scale special events and televised productions that elevated Deerfield Beach’s tourism and national visibility.
  • Managed a $6.5 million annual budget and capital improvements across recreation facilities.
  • Supervised 44 full-time and 140 part-time and contracted employees.
  • Collaborated with regional tourism agencies to promote Deerfield Beach as a premier coastal destination.
  • Awarded Blue Wave Beach designation by the Clean Beaches Coalition for excellence in cleanliness, safety, and environmental management.

Special Skills

Leadership & Operations

  • Executive leadership of complex governmental, nonprofit, and special district organizations
  • Large-scale special event production and management
  • Strategic planning, budgeting, and performance metrics
  • 501(c)(3) nonprofit formation and management
  • Sponsorship acquisition and alternative funding development
  • Management of multimillion-dollar budgets
  • Strong public speaking and written communication
  • Background in marketing, advertising, and international relations

Events & Facilities

  • Directing 1,200+ concerts and major events — national touring acts and televised productions
  • Olympic-qualifying and nationally recognized event production
  • Capital project delivery — recreation centers, waterparks, trail systems
  • Aquatic, golf course, ice rink, and equestrian facility management
  • Public art commissioning and community identity programming
  • Tourism collaboration and regional economic impact
  • Grant writing — ZAP grants, Energy Impact Grants, and more
  • Fluent in Spanish — effective in bilingual community outreach

Education

Bachelor of Science — International Relations

Brigham Young University

  • Provo, Utah | Emphasis: Marketing | Double Minor: Advertising & Latin American Studies

Rocky Mountain Revenue School Graduate

Alternative Funding & Revenue Development

  • Parks & Recreation Finance Specialization

Leadership Greenville Graduate

Greenville Chamber of Commerce Leadership Program

  • Greenville, South Carolina | Executive Leadership Development

South Valley Leadership Graduate

South Valley Chamber of Commerce

  • Utah | Community & Civic Leadership Program